FOR SELLERS

The days when selling your home meant putting a sign in the yard and an ad in the newspaper are long over. Today, effective selling demands a full-blown marketing process involving strategic planning, broad exposure through interactive advertising, expert merchandising and much more.

In general, all home sellers approach the task with the same two goals in mind: get the best possible price for their home and sell it quickly. While the details of the process may vary according to the type of home and local market conditions, the prospect of success is increased by following these eight steps.

Baird & Warner Title Services manages the home sale process from contract to closing. We offer a network of 400+ real estate attorneys, the convenience of closing in your local Baird & Warner office and some of the most competitive rates in Northeastern Illinois. And with one of our highly trained experts at your side, your closing experience will be flawless.

Our team of online experts continuously strives to ensure optimal promotion for our listings on the ever-evolving Internet. The moment a home is listed with Baird & Warner it is distributed to hundreds of local, regional, national, and international websites and real estate brokers. This exposes our sellers’ homes to the broadest possible audience of prospective buyers.

As an award-winning member of Leading Real Estate Companies of the World™, Baird & Warner offers you instant access to more than 150,000 real estate associates operating in 35 countries.

How much is your home worth? Should you ask for more? How long will it take to sell? We provide you with the answers to these and many other questions by completing a Comparative Market Analysis (CMA) which takes into account all the variables that may affect the value and marketability of your home. 

In general, all home sellers approach the task with the same two goals in mind: get the best possible price for their home and sell it quickly. We provide you with the best resources such as seller cost worksheets, seller reports and much more.

WHY US?

  • Selling our properties for 3.1% more than the average Chicago Realtor, helping our clients make more money! *(Based on 2-year average List-To-Sale Price Ratio comparison to the average sale in the Chicago Multiple Listing System.)
  • 22 years with 100% 5-Star Reviews with each and every client stating that the service and price they achieved “Exceeded their Expectations!
  • Your property featured on over 300 websites including Chicago’s #1 website!
  • Your property featured in Chicago’s largest media website
  • Professional Staging and Cleaning Services to make your home the best it can be
  • Your property advertised in the private network used by the top 10% of Chicago’s Agents
  • Your property featured in the largest network of Relocation Buyers
  • The assistance of a professionally trained negotiator to help you maximize the price you get
ARE YOU READY TO SELL YOUR HOME?

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10 TIPS FOR SELLERS

Some properties sell quickly, while others seem to be on the market forever. Some sell for their asking price, while others don’t sell at all. What can you do to avoid the biggest mistakes many homeowners make?

Strategize with your real estate agent about the best time to sell your home.

Staging your home for sale before going on the market could help you make 8 to 10% more when you sell.

Before you can stage your home, you need to declutter.

People can’t but a house they can’t see.

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Michael Hall’s

2016 10 Tips for Sellers 


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Some upgrades may be worth the investment.

Almost every buyer starts their search online and decides which homes they want to view based on the photos.

Sellers often think they should start the price high and then lower it later if the house fails to sell, but the first 30 days a home is on the market is when it gets the most showing activity.

I ask all of my clients to write a letter/list, or make a video with me which we can post on YouTube telling prospective buyers what exactly you have loved about living in your home.

The Baird & Warner Luxury Portfolio Fine Property Collection is a multi-dimensional marketing strategy for our finest listings. We offer targeted solutions that combine our trusted experience and local sensitivity with global reach and resources to achieve optimum results.

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Here you will find all the market data that is updated real time from the MLS.

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Pricing your home is one of the most crucial steps in the home selling process. Thinking about selling your home but don’t know much it’s worth? We’re here to help!

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MAXIMIZING YOUR EXPOSURE

It’s no accident that our website is so popular among Chicagoland buyers and sellers. It was built from the ground up to give consumers exactly the features they say they want most in a real estate website. Baird & Warner has taken an extra step for our clients by making sure every home is professionally photographed to showcase the property in its best possible light inside and out.

PROPERTY LISTINGS
123 MAIN ST .BAIRDWARNER.COM
Independent property website Multiple professional photos Detailed property information Current school information Custom links to community amenities High quality brochures Prominent contact information for easy follow-up Interactive mapping Easy-to-use mortgage calculator

SELLER FAQS

WHAT’S MY HOME WORTH?

A good Realtor who sells in your neighborhood can help you determine your home’s current market value. Although there is more than one method to determine the value of a home, the most common is the completion of a “Comparative Market Analysis,” also known as a CMA. A comparative market analysis is an evaluation of recently sold “comparable” homes over the last 6 to 12 months that will summarize the sales data for similar homes in your area. This data will show you what other homes have been selling for and how your home compares to these other properties. From this data, your home’s current market value will be determined. Knowing this value will help you determine whether you’d be interested in selling or not. There is no cost to having a market analysis. Realtors provide them for free. To derive a more accurate market value, it’s recommended that you utilize more than one type of home pricing methodology as a cross reference, such as the “inflationary method,” or the “income-approach” depending on the property type. An experienced Realtor will be well versed in all of these methodologies.

HOW DO I CHOOSE A REAL ESTATE AGENT?

The first step in choosing a real estate agent is to seek someone who has sold other homes in your neighborhood and/or to get referrals from friends or neighbors. Selling a home is a complex transaction so you want to seek someone with experience. Number of years in the business is a good indicator. You also want someone who knows your neighborhood. Ask for a list of recent homes they have sold near you own as evidence of their track record. Once you have the name of a potential Realtor, you’ll want to reach out to them to set up an introductory meeting so you can interview them in person. This will give you a chance to evaluate them to see if they have the experience you need AND if you think you’d enjoy working with them as your advocate. If you don’t feel comfortable upon your initial meeting, it’s recommended you interview more agents until you do.

WHEN IS THE BEST TIME TO SELL?

A good Realtor can provide you with data on values and market times to help you get a better understanding of how the market in your neighborhood is now. By looking at a graph of the “Average Sale Price” you can see if prices are heading up, or going down. You should also look at the “Average Days on Market” to get a sense of how quickly homes are selling. Although homes are sold all year long in Chicago, typically the strongest months for selling are February, March, April, May & June. The month with the least amount of housing inventory and the most buyers looking is February. Many seller are surprised to learn this. The housing inventory peaks in late May, making it a good time for buyers to be looking, but not always the best to time sell, as you have more competition as a seller. If you’re contemplating selling, you’ll want to see a “MSI” analysis (Month’s Supply of Inventory) for your property type and location. This will tell you when is the best or worst time to put your home on the market by giving you a sense of exactly how many competitors you will have and how many buyers there are at various times in the year in your area.

WHAT ARE THE COSTS INVOLVED IN SELLING MY HOME?

Your real estate agent or attorney can provide you with the estimated costs of selling your home. The commission charged to sell a property is always negotiable between a seller and their real estate broker and can vary by the property type and the price point.  

 

WHAT SHOULD I DO TO PREPARE MY HOME FOR SALE

If you’re thinking of selling in the near future, it’s recommended you reach out to a Realtor to have them stop by and take a look at your property. A successful real estate agent spends hours every week showing homes to buyers and as such, they know what buyers are looking for in a home and what they are not. In general, you want to minimize the amount of personal possessions and furniture in your home as most of us have too much which can make a home seem cluttered and small. Staging your home for sale before going on the market can help you make 8 to 10% more when you sell. Buyers today are pickier than in the past. While “fixer uppers” used to be a popular choice, today’s buyers “just want to move in.” It’s all about instant gratification. Enlist the help of a Realtor or stager to achieve the absolute best results you can. I personally stage all of my properties with the assistance of a professional stager prior to going onto the market. Even doing the simplest of things to improve how your home shows and appeals to buyers makes a huge difference in whether you sell or not and also for how much money you get once you do receive an offer.

WHAT IS THE DIFFERENCE BETWEEN LIST PRICE AND SALE PRICE?

The list price is the asking price for a home. The sale price is what the home sells for once a sale occurs. It is the price that the buyer and seller both agree to while negotiating a real estate contract.

HOW MUCH ROOM IN PRICE SHOULD I LEAVE FOR NEGOTIATING?

The average difference between what a seller is asking for their home and what they sell it for is around 5% in Chicago, although in some highly desirable neighborhoods, the percentage is much smaller. My own two-year average for all of my properties sold is 1.8%. Pricing too high above the average negotiating margin for your neighborhood puts you at risk of overpricing your home.

HOW MUCH NOTICE IS GIVEN BEFORE A SHOWING HAPPENS?

Typically buyers today request showings one day prior to the day and time they wish to view your home. In some cases, you may have two to three days notice. Every once in awhile, especially in a hot market where homes are selling quickly, a buyer may request to view your home on the same day, only giving you a few hours notice. Keep in mind that you always have the right to say no to any request made. It is, however, always recommended that whenever possible at all you allow an interested party to see your home. Remember that buyers can’t buy your home without seeing it first…. and it only need one person to fall in love with your home in order to have a sale.

WHAT IS A LISTING AGREEMENT?

The listing agreement is the marketing agreement you sign when you hire a real estate broker to sell your home. It spells out the terms of your agreement; your asking price, the fee you’ll pay to have your home sold, the length of time of the agreement, etc.

HOW LONG DOES A LISTING AGREEMENT LAST?

The length of the term of a real estate listing agreement is always negotiable and varies from broker to broker and by the type of property that you have. Many real estate agents will ask you to sign a one-year contract. Don’t ever agree to this. No residential property takes one year to sell. The average market time in most Chicago neighborhoods is no more than four months and in some cases only 30 to 60 days. You do, however also need to factor in the time it takes to get to the closing table as well and this adds another 45 to 60 days on average. As such, the maximum necessary agreement time would be 6 months (which is in fact the average contract time in the Chicago). My own marketing agreements with sellers are usually for 150 days or less.

HOW LONG WILL IT TAKE TO SELL MY HOME?

The average market time in most Chicago neighborhoods is between 30 to 75 days.  It can be less in a very desirable location and is almost never any longer than 100 days.  10)  What is my role in the selling of my home?

Your role as the seller is to work with your Realtor in preparing your home for sale and to have your house ready (clean and de-cluttered and looking good) whenever a buyer wants to see your home.  By having your house ready and allowing access to your home for buyers you’ll be doing what you need to do.  Everything else, quite frankly, will be taken care of for you by your Realtor and your real estate attorney once you have an actual sale.  

ONCE MY HOUSE IS UNDER CONTRACT, HOW LONG DO I HAVE TO MOVE?

The closing date in a contract is always negotiable between the buyer and the seller and as such, can be whatever is agreeable to both parties. However, the typical real estate contract in Chicago will call for a closing in 45 to 60 days and sometimes up to 90 days. In other words, once your home goes under contract, you’ll most likely have around 45 to 75 days to vacate.

WHAT IS A CONTINGENCY?

A contingency is anything that is built into a real estate contract as a requirement of the purchase. Common real estate contingencies are; a home inspection contingency, an attorney approval contingency or a mortgage contingency. A contingency is something that has to occur in order for the contract to proceed to closing. If a contingency doesn’t happen successfully, the contract can be cancelled by the buyer or the seller. Your Realtor and real estate attorney can guide you through the details of any contingencies and what they mean to you for the sale of your home.

OUR LOVELY CLIENTS

We understand the process of building websites and mobile applications through our expertise and produce award winning solutions that become popular and make our clients achieve their goals and values.

  • We really felt like Mike really cared about us and wanted to do everything possible to help in the sale of our home. He handled the sale of our home with professionalism and honesty. We felt very good trusting his comments and recommendations. We were very happy with his service as he did an excellent job. He also was who we recommended to our friends who were selling and they loved him too.

    Tom and Shannon F.
  • Mike is so efficient and so helpful. He is a pleasure to be with, absolutely honest and thorough from start to finish. He’s also very well versed in the strategies of pricing and negotiation. I would recommend him to anyone interested in buying or selling a home. He is absolutely the best!

    Dr. Feldman
  • Thankfully, someone recommended to us to Michael and he was amazing! Incredibly supportive and communicative, honest and hard working. We ended up being under an extremely tight timeline, and Michael managed to get our property sold just in the nick of time. He rocks!!

    Nina B.
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